Google AdSense: A Google Search Ranking Factor?


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AdSense is a Google advertising product that allows publishers to monetize their content by displaying targeted ads on their websites. Publishers,
earns money when people view or click on these ads.
So why do some people believe AdSense is a ranking factor? Ads have nothing to do with organic rankings, do they?
It is believed that it also serves Google's interests as a company to send traffic to pages with advertisements from Google.
When a website is monetized with AdSense, it becomes another platform where Google's advertisers can serve ads.
Ethical aside, there is an incentive for Google to send traffic to pages displaying AdSense ads.
More traffic means more ad clicks and views; this means Google's advertisers are happy to pay for more ads
means it is.
But would Google allow its interests as a company to get in the way of delivering unbiased organic search results?
This is the theory shared among those who question whether AdSense is a ranking factor.
Conversely, there are concerns that AdSense ads may negatively impact rankings as Google has specific guidelines on proper ad placement.
Let's take a closer look at these claims, then see what the evidence says about AdSense's impact on search rankings.
Claim: AdSense is a Ranking Factor
There are various claims regarding AdSense as a ranking factor.
AdSense is a Positive Signal
One theory is that putting AdSense ads on a page has a positive effect on rankings as these ads generate profit for Google and its advertisers.
suggests it is.
With Google intertwining many of its services such as organic search, Google Ads, and AdSense, there is speculation that they are sharing signals between
it is inevitable.
Just as the theories that we disproved in another chapter about Google Ads as a ranking factor are circulating, the same way of thinking applies to AdSense.
Lack of trust in Google?
One element that ties all these theories together seems to be a distrust for Google.
People believe these claims because they don't trust Google enough to keep their search results fair and objective.
Google's reputation as a trusted company has been damaged by lawsuits and investigations into alleged anticompetitive business practices.
Government officials accused Google of favoring its own apps on Android and favoring its own products in search results.
Antitrust charges have been filed against Google in the past in Europe and the United States. Google, allegations of anti-competitive behavior
are generally under the scrutiny of the US Department of Justice.
Google claims that despite being ordered to pay a fine, it did nothing to stifle competition.
Ongoing research into Google's practices significantly harms Google's image as a company people can trust.
That's why AdSense continues to come up in discussions about ranking factors.
AdSense is a Negative Signal
Another claim suggests that site owners should take light steps when participating in AdSense.
Using too many ads or using them in the wrong places is thought to negatively impact rankings.
This theory stems from the fact that Google is placing more and more emphasis on pages that offer a good user experience.
Filling a page with ads creates a bad user experience in several ways that Google considers important.
Too many ads can make the main content harder to identify, causing the page to load slower and moving as the page loads.
Each of these can lower a site's page experience score. This is why AdSense can come across as a negative ranking factor.
Allegedly, AdSense either raises or lowers rankings. Which one is that?
Here is the evidence.
Evidence: AdSense as a Ranking Factor
This section is divided into two parts for each of the adjacent claims.
AdSense is a Positive Signal
The question of whether AdSense affects a site's search rankings is often raised as Google addresses this issue in their official AdSense Help guide.
is coming.
Google confirmed that AdSense SERPs do not affect a site's position:
“Participating in Google AdSense does not affect your site's ranking in Google search results and does not affect the search results we serve.
Google places great emphasis on freedom of expression and therefore offers broad access to content on the web.
Our search results are unbiased by our relationships with paying advertisers and publishers. Search results based on our PageRank technology
We will continue to show it.”
Site owners should not use AdSense on the assumption that it will have a positive effect on their search rankings, as it has been proven to be inaccurate.
This is worth keeping in mind if you're doing a competitive SERP analysis. If a competitor is using AdSense and your site isn't, it will lead to better
You don't have to worry about it being a contributing factor.
Will it lead to worse rankings? Here is the proof of the other claim.
AdSense is a Negative Ranking Factor
As we learned in the section above, AdSense does not affect rankings positively or negatively.
But in general, ads can degrade user experience and lead to lower rankings in Google's eyes.
There is nothing inherently wrong with placing ads on a website. However, the ways they are used can create problems for SEO.
When it comes to ad placement, Google follows the Better Ads Standards, which lists ad placements that are unacceptable on mobile and desktop from site
He wants them to obey.
In addition, the AdSense Help Center has a section on best practices for ad placement that site owners are asked to follow.
Finally, Google's page experience update takes into account how a site uses ads.
In communicating with site owners regarding the page experience update, Google says:
block quote
“A site should not use advertising techniques that are distracting, disruptive, or otherwise not conducive to a good user experience.”
block quote end
There are various ways sites can use ads that negatively affect rankings, but this is not specific to AdSense.
To that end, Google went on the record saying that AdSense is not immune from the potentially negative signals that ads can generate.
Invasive AdSense ads are treated the same as any other type of invasive ad.
Google AdSense as a Ranking Factor: Our Verdict
Google AdSense: A Google Search Ranking Factor?
Google confirms that AdSense is not a ranking factor.
The way AdSense ads are used on a page may cause it to rank lower, but this is true of all ads. Therefore, AdSense also has potential.
It is not correct to say that there is a negative ranking factor.
Featured image: Paolo Bobita/Search Engine Diary